Finally, the third aspect that can make or break a designer handbag is the company’s philosophy. The driving ethos behind the design of a handbag can have a massive impact on the brand’s reputation and therefore on sales.

For example, Coach explicitly has the “Coach perspective” which is based on getting 3 things right: price, fashion and fabrication.

And the Hermes ethos is all about the fabrications – regardless of cost. Each unique handmade bag is carefully crafted, one by one, only from the most premium leather available. The classic Hermes Birkin bag holds the record of the longest waiting list in the history of accessories.